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Chapter 2: Solutions to Help Clients Afford Veterinary Care

In this chapter, we will discuss solutions that can help your clients manage their veterinary expenses and address perceptions about the costs of care.

Addressing Perceptions on Veterinary Costs

While Baby Boomers and Millennials may want the very best medical care for their pets, they may not always be able to afford it. Many Baby Boomers are retired and living on fixed incomes, while lots of Millennials are just starting out in their careers and working towards financial stability. Because of this, they may perceive veterinary care as too costly for them to manage comfortably and may not prioritize healthcare for their pets unless they’re sick or injured.

There are a variety of strategies that have developed in the veterinary industry in response to these issues. For instance, some veterinary practices have started to offer discounted products and services. While this may be an effective way to get pet owners in the door and agree to recommended treatments, it also eats away at practice revenue.

Fortunately, there are other approaches that don’t have to negatively impact your practice’s bottom line. They include:

  • Breaking up larger costs
  • Recommending pet insurance
  • Offering third party financing

We’ll cover each of these solutions in the upcoming sections of this course.

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